Pop-up On River/119 River Social
Pop-Up On River, a restaurant specializing in the combination of Greek & North American style fast food sits in the heart of downtown in the redeveloped Regent Park neighbourhood.
Branding & Package Design
The design follows the dark unfinished ambient of their restaurant with a pop of red hue. Chalk style illustrations homage their chalkboard menu and add a whimsical feel to the entire design.
This family restaurant takes up real estate in a cozy unfinished loft style space. The walls are a mixture of chalkboards and exposed brick with red hues of decor. This served as the base of inspiration for the restaurant's branding and package design. Catering to the Regent Park neighbourhood, its unique packaging exuding a red on black design. This vibrant and niche look carries the brand's presence far beyond the corner of River Street.
Branding
Package Design
This design was made invisible by: Humza Hafeji & Malik Hinds